The Programme (Bachelor of Business Administration), started in the year,2013, is a career-enhancing experience that builds ones understanding of management. It is targeted for developing general management skills apart from functional competencies. It will equip students with the foundations of strategy, finance, marketing, operations and people management skills and the way these functions integrate for organisational success, helping in quicker decision-making and employing an integrated approach to managing one’s business. Individual courses will give students the knowledge needed to work cross-functionally within the organization, become more skilled in the basics of business management, provides learning to the students on new approaches developed at world’s leading academic institutions and globally known companies that are needed to effectively manage businesses, teams, and individuals. The Programme is designed in a way as to be most interactive by use of technology and will consist of, depending on the subject, a judicious blend of lectures, real life case studies, quizzes, assignments, role-plays, games, industrial visits seminars etc.

OBJECTIVES OF BBA PROGRAMME ARE:

• To prepare graduates who will be competent to start a new venture or manage the family business.
• To prepare graduates who will be proficient in business communication and use of contemporary technologies.
• To prepare graduates with managerial competencies that act as foundation for their successful professional and personal development.
• To prepare graduates with comprehensive exposure of basic business situations and encourage them to pursue life-long learning to fulfil their goals.